For those at the high school and college levels who have been tracking the demographic changes occurring throughout the United States during the past few decades, it came as no surprise when recent U.S. Census statistics revealed that the 2010 kindergarten class is 25% Hispanic, up from 19% in 2000, and 5% Asian, up from 4% in 2000. The class is…

This article focuses on the interaction between students and institutions as they move toward decisions related to college attendance. Enrollment managers will find this information useful as they work within their institution to develop and revise long-term recruiting strategies that benefit both the institution and future students. Typically,…

What creates the "one-and-done" scenario is the National Basketball Association (NBA) rule that prohibits a player from graduating from high school and going directly to the NBA. The league's obviously cynical and self-interested rule prohibits a prospect from signing to play before at least one year has elapsed. In contrast, Major League…

This article explores the best practices according to recent literature for recruitment and retention/support of Latino/a students at postsecondary institutions in the United States. The authors seek to provide a simple framework for the cultivation of a campus climate that is welcoming to all varieties of student populations.