The authors explore how and to what extent students use their textbooks. Data was collected through a survey regarding when reading is primarily done, how the textbook is used for studying, and which specific study strategies the students used. The results indicate that students know it is important to read, know the professor expects them to read, and know it will impact their grade, yet most students still do not read the textbook. Finally, we also examine what students feel would motivate them to increase their usage of the textbook. (Contains 7 figures.)