One-hundred-and-ninety seven undergraduates at a large southeastern university completed a confidential anonymous 22-item questionnaire designed to assess the qualities college women want in their prospective marital partners. The data revealed that women (when compared to what men want in a partner) were significantly more likely to prefer men…

The present study determined if the ideal man has changed over the years and who and what the ideal woman is. We asked students at Cameron University to rate the importance of character traits that define the ideal man and woman. Subjects also provided examples of famous people exemplifying the ideal, good, average, and inferior man and woman. We…

The research reported in this article investigates whether promiscuity plays a role in same-sex and opposite-sex friend selection. Since same-sex friends share strong similarity and spend time with their friends' mates or potential mates, it becomes important to select same-sex friends who will not be sexual rivals. One way to determine rivalry in…

This study explores whether college students with tattoos or piercings demonstrate extreme personalities and behaviors. Participants were 46 men and 164 women (mean=20.0 years). Questions assessed participants' attitudes toward tattooing, presence of a tattoo, and participation in risk taking behaviors. Participants completed the Personality…