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Direct linkCarr, David L.; Davies, Thomas L.; Lavin, Angeline M. – College Student Journal, 2010
Colleges and universities are keenly interested in developing a positive relationship with current students as well as maintaining contact with alumni for a variety of enrollment and financial reasons. Institutions spend a growing amount of time and effort in an attempt to retain their existing student body as tuition and fees are needed to help…
Descriptors: Alumni, Educational Experience, Financial Support, Undergraduate Students
