An introductory course is the discipline's handshake; it is the greeting that either seals the deal or in varying degrees convinces the learner that this discipline has little usefulness. Given the huge stakes in forming a strategy for the introductory course, how should we structure the course? The argument in this paper is that we should…

This paper presents 2 studies that investigated the utility of textbook boxes. In the first study, 230 participants completed a perception questionnaire. The major finding was that professors and students rarely studied boxed text. In the second study, 177 participants read identical text with an insert that instructed them to stop reading and…

The purpose of this study was to determine the relative importance of choice factors that were most important to students who decided to matriculate in the field of sport management for a master's degree. A survey questionnaire was mailed to the program or department chairs of 12 randomly selected universities listed on the NASSM web site during…