Discusses basic principles of business, education, marketing, retail operation, bookshops, merchandising, display, selling, and success and their application to college bookstores. (JT)

Presents some stocking, maintaining, and purchasing tips for college stores with trade paperback sections. (PG)

Since college stores have a clientele for children's books, but rarely sell them, this article recommends ways to start children's book sales and to promote them. (PG)

Technical/reference books must be sold by the college store for it to continue as an educational resource center. A professional retailing approach to technical/reference books will increase sales and contribute to profits. (Author/PG)

Suggestions for improvements of the University of Maryland's Baltimore County Book Center came originally from students; the center now includes a complete selection of nontextbooks, along with television sets, art reproductions, and postage stamp machines. (PG)

Presents a variety of ideas for promoting sales and profits in college bookstores. (PG)

Presents the winners of a competition for novel advertising ideas in campus bookstores. (PG)

Electronic cash registers can perform functions ranging from simple change and tax computation to sophisticated merchandise accounting and inventory control information and records. The manager needs to outline the needed capabilities such as capacity, programmability, and servicing availability. User comments suggest varied benefits, uses, and…

A microcomputer fair held during homecoming and in conjunction with the opening of the ISU Microcomputer Learning Facility resulted in an unprecedented explosion of interest and buying. The store was also selling computer books, supplies, and software. (Author/MLW)

Colleges and universities that license the use of their insignia to capitalize on their athletic reputations are being challenged in court by manufacturers and retailers who question the institutions' right to restrict the use of, and require royalties on, symbols that have been freely available for years. (MSE)

Because of real estate tax problems, most college stores are unable to advertise off campus, but at the University of Rochester the public relations department periodically prepares a news release that centers around the bookstore. Another public relations tool, a pamphlet with rules, procedures, and operational information, is reprinted. (MLW)

High freight costs stimulated the idea of renting a truck to pick up publisher textbook orders. Benefits, including lower cost per 100 pounds of freight and scheduling when there is room to receive cartons and crew to process the books, outweigh the problems encountered. (MLW)

Methods for establishing an advertising budget are reviewed. They include methods based on percentage of sales or profits, unit of sales, and objective and task. Also discussed are ways to allocate a promotional budget. The most common breakdowns are: departmental budgets, total budget, calendar periods, media, and sales area. (JMD)

Building and developing the trade paperback department of the college bookstore is discussed by a sales representative from a major book seller. (PG)

The reorganization of the Boise State University Campus Store is described, with special emphasis placed on student workers. (PG)