Presents the winners in a competition sponsored by The College Store Journal, to increase sales in college bookstores. (PG)

Institutionally owned and operated, the George Washington University bookstore has 20,000 square feet and grosses more than $2 million annually. The intent is to break even with all profits going back to the school. General policies and procedures are described: spatial organization and display, staff and training, inventory, and promotion. (JT)

Describes the new University of New Mexico's Bookstore that opened on October 30, 1974. (PG)

Covers the bookstore's image and business character, location considerations, building requirements, interior layouts and space requirements, fixture requirements and service facilities. (PG)

Changes in bookstore management and marketing procedures are described which have contributed to increased sales of 140 percent. Mention is made of inventory control, salaries and wages, store reorganization, and planning and control. (LBH)

Presents a variety of ideas for promoting sales and profits in college bookstores. (PG)

Presents the winners of a competition for novel advertising ideas in campus bookstores. (PG)

A microcomputer fair held during homecoming and in conjunction with the opening of the ISU Microcomputer Learning Facility resulted in an unprecedented explosion of interest and buying. The store was also selling computer books, supplies, and software. (Author/MLW)

Because of real estate tax problems, most college stores are unable to advertise off campus, but at the University of Rochester the public relations department periodically prepares a news release that centers around the bookstore. Another public relations tool, a pamphlet with rules, procedures, and operational information, is reprinted. (MLW)

Building and developing the trade paperback department of the college bookstore is discussed by a sales representative from a major book seller. (PG)

The reorganization of the Boise State University Campus Store is described, with special emphasis placed on student workers. (PG)

Discusses the importance of sound communication between the bookstore manager on campus and the various deans, and department chairmen and faculty. (PG)

The manager of the South Georgia College Bookstore describes several autograph parties used as a sales promotion technique. The planning process, including initial contacts with the guest authors, are discussed, and the schedules and events of the authors' visits are reviewed. (JMD)

Guidelines are offered for bookstore managers with a minimal background in accounting or finance. Two journals need to be maintained--a "Sales Journal" and a modified "Cash Disbursements Journal"--to record daily sales and summaries of the number and value of invoices and credits passed for payment or deduction by department. (LBH)

Two full-time university bookstores, with three satellites helping during rush period, serve the Howard students and faculty. Solutions to problems of space, acquiring used books, and communications with faculty members are discussed, and the successful retailing of black studies books is described. (LBH)