Concludes that the campus newspaper is the number one source of information for college students, ranking higher than radio, television, and area newspapers. (RB)

A study of the accuracy of news stories in ten professional newspapers and a university newspaper provided data on many aspects of accuracy and revealed that the student newspaper had more than twice as many errors per story, and a much higher percentage of factual errors, than did the professional newspapers. (GT)

Describes a study that indicated that readers of college newspapers prefer a front page style that is contemporary and emphasizes a horizontal layout to either an avant-garde style that features an entirely horizontal layout or a traditional layout having a vertical page. (TJ)

Comparisons of independent and laboratory newspapers at selected California colleges indicated that (1) the independent newspapers were superior in editorial opinion and leadership characteristics; (2) the laboratory newspapers made better use of photography, art, and graphics; and (3) professional journalists highly rated their laboratory…

Reports on a yearbook study that provides some data about the differences between college yearbook buyers and nonbuyers. (RL)

Findings indicate that a majority of public relations practitioners are highly educated, have professional media backgrounds as part of their professional experience, and are paid better than newspaper personnel in Colorado. (RB)

Reports the effects of live reporting experiences on attitudes of students who were at the elementary news writing level. (RB)

Presents evidence in support of college newspapers conducting readership studies to be more aware of the needs and preferences of their readers. (RL)

Explains the educational value of asking newsmakers to comment on the accuracy of the articles in which they were mentioned. Shows how this mechanism for feedback was used to improve student skills and instruction. (RL)

Points to characteristics that differentiate the college press from commercial media, mentions trends in past research on college publications, and discusses three areas in which there is a need for further research: readership, reader preference, and content trends. (GT)

Outlines the six steps in a simple opinion survey technique for gathering information about those students who usually purchase the school yearbook. (RL)

Reports on a study indicating that campus newspapers ought to be making efforts to find out whether their readers really want or read longer stories, such as in investigative or interpretive reporting. (RL)

Reviews research suggesting that student publications' staffs should survey the news needs of the campus population to improve newspaper quality and readership. (RL)

Suggests that those who work with collegiate student publications must understand and practice freedom of the press on their campuses. Provides evidence for this argument from a survey of college publications advisers. (RL)

Indicates that reading the campus daily newspaper is a habit and that readership of selected items tends to be consistent. Shows why student editors should consider conducting research on readership to optimize the news and editorial potential of the campus newspaper. (RL)