ERIC Number: EJ246946
Record Type: Journal
Publication Date: 1981
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How Well Does the College Newspaper Staff Know Its Audience.
Lynn, Jerry R.; Banks, Mark J.
College Press Review, v20 n3 p6-9 Spr 1981
Presents evidence in support of college newspapers conducting readership studies to be more aware of the needs and preferences of their readers. (RL)
Publication Type: Journal Articles; Reports - Research
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Language: English
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