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Windhauser, John W.; Berry, Kenneth J. – College Press Review, 1981
Reports on a yearbook study that provides some data about the differences between college yearbook buyers and nonbuyers. (RL)
Descriptors: Higher Education, Individual Differences, Marketing, Media Research
Windhauser, John W.; Berry, Kenneth J. – College Press Review, 1981
Outlines the six steps in a simple opinion survey technique for gathering information about those students who usually purchase the school yearbook. (RL)
Descriptors: Attitude Measures, Higher Education, Measurement Techniques, Media Research
