Descriptor
| Audiences | 2 |
| Higher Education | 2 |
| Media Research | 2 |
| Research Needs | 2 |
| School Newspapers | 2 |
| Student Publications | 2 |
| Content Analysis | 1 |
| Journalism | 1 |
| Journalism Education | 1 |
| Reading Interests | 1 |
Source
| College Press Review | 2 |
Publication Type
| Journal Articles | 2 |
| Opinion Papers | 1 |
| Reports - Research | 1 |
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Lynn, Jerry R.; Banks, Mark J. – College Press Review, 1981
Presents evidence in support of college newspapers conducting readership studies to be more aware of the needs and preferences of their readers. (RL)
Descriptors: Audiences, Higher Education, Journalism, Journalism Education
Stempel, Guido H., III – College Press Review, 1979
Points to characteristics that differentiate the college press from commercial media, mentions trends in past research on college publications, and discusses three areas in which there is a need for further research: readership, reader preference, and content trends. (GT)
Descriptors: Audiences, Content Analysis, Higher Education, Media Research
