Much of the current North American academic crisis of publishing, tenure, and promotion is both the cause and the effect of this fetishization dominant in the humanities: that of the grand narrative of knowledge-production, respectably bound with a spine. Short works will get one only so far, no matter how many of them one produces, or how well.…

Keeping in mind the Chinese character-combination "yuyan," with its multiple meanings of language, parts of language, the processes of language, and the products of those processes, the author depicts English as kept alive by many people and by many different ways of using it in a wide range of personal, social, and historical contexts.…

This author asserts that college English should provide students with certain communicative skills that enable them to analyze rhetorical effect and produce rhetorically effective texts, including those to be read, those to be viewed as images, those to be heard, and those not to be heard. Recently, new books on visual rhetoric, the rhetoric of…