A study on the use and effectiveness of marketing in postsecondary admissions is discussed. The study shows that only 8 of 16 marketing techniques were used by more than half of the respondents. The broader scheme of marketing is seen as not having been put to use fully by admissions officers. (MLW)

A study to identify special programs for academically gifted students developed by community colleges in the 19-state North Central region is described. Barriers to program development, program characteristics, program management, faculty, student admission and maintenance requirements, program size and services, marketing and recruitment, and…

A survey of the ways in which two-year-college admissions offices in the middle states region have been affected by social and demographic trends is discussed. The changing role of the admissions officer, student retention, institutional research, and institutional problems are described. (Author/MLW)