Descriptor
| Admissions Officers | 1 |
| College Admission | 1 |
| Cost Effectiveness | 1 |
| Higher Education | 1 |
| Marketing | 1 |
| Publicity | 1 |
| Student Recruitment | 1 |
| Surveys | 1 |
| Use Studies | 1 |
Source
| College Board Review | 1 |
Author
| Blackburn, James C. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Blackburn, James C. – College Board Review, 1980
A study on the use and effectiveness of marketing in postsecondary admissions is discussed. The study shows that only 8 of 16 marketing techniques were used by more than half of the respondents. The broader scheme of marketing is seen as not having been put to use fully by admissions officers. (MLW)
Descriptors: Admissions Officers, College Admission, Cost Effectiveness, Higher Education
