College and university admission officers need to be aware of the costs associated with current campaigns to recruit, educate, and retain a diverse student population. Misrepresentation of the campus community in promotional materials and failure to anticipate demands created by a diverse student body are among these costs. (DB)

To manage enrollments, today's colleges and universities must incorporate marketing strategies and organizational changes that until now have generally been used only by business and other private sector professionals. (MSE)

Franklin and Marshall College concluded it would come closer to its educational goals by reducing its size. Use of a planning model to project institutional finances based on tuition, gift, grant, and enrollment estimates predicts a potential major improvement in the college's position. (MSE)

Commonly held misconceptions about what a college must do or provide to recruit and retain minority groups students are discussed, including ideas about program design, course offerings, student aid, minority faculty members, and support services. (MSE)

A variety of programs at Ivy League colleges to attract and retain adult students are described. Issues to be addressed in establishing and administering such programs are outlined, including program organization, admissions policies, academic quality, faculty attitudes, management of student life, counseling, financial aid, and college mission.…