Previous studies have indicated cross cultural differences in conscious processes, such that Asians have a global preference and Westerners a more analytical one. We investigated whether these biases also apply to unconscious knowledge. In Experiment 1, Japanese and UK participants memorized strings of large (global) letters made out of small…

Fluency, the subjective experience of ease associated with information processing, has been shown to affect a host of judgments. Previous research has typically focused on specific factors that affect the use of a single, specific fluency source. In the present study we examine how cognitive mindsets, or processing modes, moderate fluency…

This study investigated whether masked priming is mediated by existing memory representations by determining whether nonwords targets would show repetition priming. To avoid the potential confound that nonword repetition priming would be obscured by a familiarity response bias, the standard lexical decision and naming tasks were modified to make…

Knowledge of familiar people is essential to guide social interaction, yet there is uncertainty about whether semantic knowledge for people is stored in a categorical structure as for objects. Four priming experiments using hard-to-perceive primes investigated whether occupation forms a category connecting famous persons in semantic memory. Primes…

Two experiments examined memory of 7-month-olds after 2-week retention interval for passages of two Mozart movements heard daily for 2 weeks. Results suggested that the infants retained familiarized music in long-term memory and that their listening preferences were affected by the extent to which familiar passages were removed from the musical…