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Direct linkNguyen, The-Thang; Pham, Hiep-Hung; Cao, Quoc-Thai; Nguyen, Xuan An; Do, Minh Thu – Cogent Education, 2021
As competition in the secondary education market grows, increasing service quality to ensure parents' satisfaction and loyalty is crucial to the future success of secondary schools. As parents of secondary school students (PASESS) are not the direct recipients of educational service, the main goal of this research was to investigate the mediating…
Descriptors: Educational Quality, Parent Attitudes, Satisfaction, Parent School Relationship
