College sports is a billion-dollar enterprise whose leaders pride themselves on taking care of athletes. But lately many institutions have lost that focus. Broad proposals to change the game have historically fallen short. But what if the focus is narrowed, reorganizing around the needs of students? This article presents five ideas for doing that: (1) Hire educator-coaches; (2) Expand opportunities; (3) Give players more voice; (4) Consider due process; and (5) Help with hiring.