Descriptor
| Alumni | 1 |
| Attitude Change | 1 |
| Demography | 1 |
| Donors | 1 |
| Economic Change | 1 |
| Females | 1 |
| Fund Raising | 1 |
| Higher Education | 1 |
| Money Management | 1 |
Source
| Chronicle of Higher Education | 1 |
Author
| McMillen, Liz | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Descriptive | 1 |
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McMillen, Liz – Chronicle of Higher Education, 1992
Many colleges and universities are beginning to court female graduates as aggressively as they have male graduates, with specially targeted programs and closer attention paid to women's views. Demographic changes have resulted in women having more financial power and new attitudes about spending, and fund-raising expectations are following the…
Descriptors: Alumni, Attitude Change, Demography, Donors
