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McMillen, Liz – Chronicle of Higher Education, 1992
Many colleges and universities are beginning to court female graduates as aggressively as they have male graduates, with specially targeted programs and closer attention paid to women's views. Demographic changes have resulted in women having more financial power and new attitudes about spending, and fund-raising expectations are following the…
Descriptors: Alumni, Attitude Change, Demography, Donors
Nicklin, Julie L. – Chronicle of Higher Education, 1997
Statistics showing that the U.S. Hispanic population is getting larger and wealthier have altered perceptions that this is a community in need. College officials, particularly in states with large Hispanic populations, are courting Hispanic business owners and establishing networks through Hispanic alumni groups. However, some fear that…
Descriptors: Affirmative Action, Alumni, Alumni Associations, College Administration