Enrollment in for-profit colleges, while still a relatively small share of the higher-education market, has grown more than tenfold over the past decade. For-profit education companies are now in high demand among venture capitalists and investment bankers, and the industry is one of the rare ones that is faring well in this economy. But while…

When John B. Simpson, president of the State University of New York (SUNY) at Buffalo, compares the campus over which he presides to its public-university peers, the contrast can be unflattering. Buildings and laboratories need upgrading. Richer, more prestigious institutions have a leg up in attracting renowned scholars and big-ticket federal…

Effective marketing requires more than a sleek new logo. This article presents excerpts of an online discussion on the dos and don'ts of college marketing with Mary R. Stagaman, associate vice president for external relations at the University of Cincinnati. In this discussion, she noted that good research and faculty buy-in are the two keys to…