Discusses ways to deal with children's desires for consumer goods advertised on television and pushed by peer groups. Considers needs, wants, and wishes of children, and how each can influence purchase decisions. (SB)

In this interview, Neil Postman responds to questions about the destruction and preservation of childhood by such influences as television, computers, the woman's movement, and academics for young children. Emphasizes roles and responsibilities of parents, teachers, and schools in maintaining tradition and culture amid changing social values and…