Presents a cognitive-developmental analysis of the effects of televised, sex-stereotypic information on children's behavior and attitudes towards toy play. Subjects were 100 children, ages four to six divided into groups exhibiting high and low gender-constancy. (Author/CM)

Assesses third-grade children's comprehension of traditional and nontraditional female sex-role portrayals in television programs. For both programs, children demonstrated accurate memory for role-relevant information, but children with higher levels of sex-role stereotyping remembered less role-relevant information than did children with lower…

Decribes age trends in television viewing time and visual attention of children and adults videotaped in their homes for 10-day periods. Shows that the increase in visual attention to television during the preschool years is consistent with the theory that television program comprehensibility is a major determinant of attention in young children.…