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ERIC Number: EJ271623
Record Type: CIJE
Publication Date: 1982-Aug
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Preschoolers' Awareness of Television Advertising.
Levin, Stephen R.; And Others
Child Development, v53 n4 p933-37 Aug 1982
The ability of 3-, 4-, and 5-year-old children to correctly identify videotaped segments as programs or commercials was examined. Results indicate that, when a task requiring minimal verbal response is used, preschoolers demonstrate an awareness of commercials as distinct from programs. (Author/MP)
Descriptors: Ability Identification, Age Differences, Preschool Children, Programing (Broadcast), Television Commercials, Television Research, Television Viewing
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A