The Unhealthy Persuader: The Reinforcing Value of Television and Children's Purchase-influencing Attempts at the Supermarket.

Galst, Joann Paley; White, Mary Alice

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Peer reviewed

ERIC Number: EJ159234

Record Type: CIJE

Publication Date: 1976

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The Unhealthy Persuader: The Reinforcing Value of Television and Children's Purchase-influencing Attempts at the Supermarket

Galst, Joann Paley; White, Mary Alice

Child Development, 47, 4, 1089-1096, Dec 76

This study collected behavioral data on the relationship between children's attentiveness to television commercials and their product requests, using the techniques of operant conditioning and direct observation. (SB)

Descriptors: Consumer Economics, Eating Habits, Preschool Education, Television Commercials, Television Research, Television Viewing

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