Descriptor
| Aggression | 1 |
| Attention | 1 |
| Imagination | 1 |
| Preschool Children | 1 |
| Social Behavior | 1 |
| Television Commercials | 1 |
| Television Research | 1 |
| Television Viewing | 1 |
Source
| Child Development | 1 |
Author
| Greer, Douglas | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedGreer, Douglas; And Others – Child Development, 1982
Pairs of preschool children saw television commercials that varied in formal features (high versus low perceptual salience) and placement in a television show (dispersed through the program versus clustered at the beginning and end). Sixty-four subjects (32 female and 32 male) from a university preschool participated in the study. (Author/RH)
Descriptors: Aggression, Attention, Imagination, Preschool Children
