Descriptor
| Merchandising | 6 |
| Day Care Centers | 5 |
| Day Care | 3 |
| Early Childhood Education | 3 |
| Administrator Role | 2 |
| Marketing | 2 |
| Preschool Education | 2 |
| Salesmanship | 2 |
| Administrator Guides | 1 |
| Advertising | 1 |
| Ancillary School Services | 1 |
| More ▼ | |
Source
| Child Care Information… | 6 |
Author
| Boschi, Bob | 1 |
| Boschi, Sarah | 1 |
| Duncan, Sandy | 1 |
| Meservey, Lynne | 1 |
| Meservey, Lynne D. | 1 |
| Stephens, Keith | 1 |
| Thorne, George F. | 1 |
| Thornton, Donna | 1 |
Publication Type
| Guides - Non-Classroom | 6 |
| Journal Articles | 6 |
| Opinion Papers | 1 |
Education Level
Audience
| Administrators | 1 |
| Practitioners | 1 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Thorne, George F. – Child Care Information Exchange, 1988
Discusses basic principles of marketing (referred to as the six p's: product, pricing, point of sale, people, promotion, and positioning) and shows how they can be applied to the marketing of day care centers. (SKC)
Descriptors: Administrator Role, Day Care Centers, Marketing, Merchandising
Meservey, Lynne D. – Child Care Information Exchange, 1988
Describes how directors can plan and develop a written marketing plan which can increase enrollment at child care centers. Components of successful marketing plans include parent retention; program merchandising; staff and director training; sales promotions; networking; and enrichment programs/fundraising. (NH)
Descriptors: Administrator Guides, Administrator Role, Day Care Centers, Enrollment Influences
Stephens, Keith – Child Care Information Exchange, 1986
Outlines guidelines for the sale of a child care center/business, and details the selling of the Palo Alto Preschools, a privately owned child care chain. (HOD)
Descriptors: Business Administration, Day Care, Day Care Centers, Early Childhood Education
Boschi, Sarah; Boschi, Bob – Child Care Information Exchange, 1989
Discusses strategies intended to balance the effects of underenrollment in day care centers. Strategies for staff, advertising, and promotion are detailed. (RJC)
Descriptors: Advertising, Business Cycles, Change Strategies, Day Care
Duncan, Sandy; Thornton, Donna – Child Care Information Exchange, 1993
Examines economic trends in corporations and child care and describes a method for promoting employer interest in purchasing child care services from a day care center. Steps of the method are making the initial contact, writing a letter, conducting an on-site interview and assessment, and arranging a center visitation by the potential client.…
Descriptors: Corporate Support, Day Care, Day Care Centers, Early Childhood Education
Meservey, Lynne – Child Care Information Exchange, 1990
Considers ways in which ancillary income can help child care centers recover losses resulting from discounts and increase income for child care centers. Ancillary income can be derived from service activities, enrichment programs, product sales, and fund raising. Such income depends on thorough evaluation, planning, staff involvement, and…
Descriptors: Ancillary School Services, Bookkeeping, Day Care Centers, Early Childhood Education
