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Thorne, George F. – Child Care Information Exchange, 1988
Discusses basic principles of marketing (referred to as the six p's: product, pricing, point of sale, people, promotion, and positioning) and shows how they can be applied to the marketing of day care centers. (SKC)
Descriptors: Administrator Role, Day Care Centers, Marketing, Merchandising
Stephens, Keith – Child Care Information Exchange, 1986
Outlines guidelines for the sale of a child care center/business, and details the selling of the Palo Alto Preschools, a privately owned child care chain. (HOD)
Descriptors: Business Administration, Day Care, Day Care Centers, Early Childhood Education