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Child Care Information…1
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Thorne, George F.1
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Thorne, George F. – Child Care Information Exchange, 1988
Discusses basic principles of marketing (referred to as the six p's: product, pricing, point of sale, people, promotion, and positioning) and shows how they can be applied to the marketing of day care centers. (SKC)
Descriptors: Administrator Role, Day Care Centers, Marketing, Merchandising