The issue of linking faculty merit raises to enrollment increases (and therefore to student recruitment) is addressed by Mary-Anne Vetterling of Northeastern University, William E. Spellman of Coe College, Suzanne E. Lindenau of the University of Georgia, and James J. Bess of Teachers College. (LBH)

Increased pressure to "position" the institution, create an image, and "structure" potential students' first impression of the college has caused admissions professionals to participate less in the institution's central mission. Competition among colleges has also overstimulated the higher education market and created confusing pricing schemes,…

Discussion of the increasing price competition in higher education provides tables, graphs, and analyses of the higher education market and examines implications of offering attractive financial aid packages to better students. Finds price competition results in a greater concentration of talented students at high-resource schools and declining…

The controversy over Black admissions at the University of North Carolina at Chapel Hill is described, which has called into question such areas as quotas, special admissions policies, minority recruiting, and the impact on Black universities of increased Black enrollment at White institutions. (LBH)

The increasing use of nonaccredited educational contractors by accredited colleges is addressed. Some of the issues discussed include consumer complaints, the quality of services provided, awarding of credits, and accredition concerns. (JMD)

Efforts of college and university classics departments to increase enrollments, evaluate teaching methods, and introduce new courses are reported. A cooperative program between Brooklyn College and CUNY, the Summer Latin and Greek Institute, is described. (LBH)

With many state universities turning away eligible teacher-education candidates because of state funding limitations, proprietary schools like the new University of Phoenix (Arizona) provide an attractive option for adult students despite their higher cost. University of Phoenix operates in 12 states and Puerto Rico, calls itself a private…

Seven liberal arts college students were recruited to seriously audit first year science courses, keeping a journal about how the class was structured, their reactions to the material, and the classroom culture. The students' experiences are discussed, and the implications for improvement of science education are examined. (MSE)

The national Minority Biomedical Support (MBS) Program, established in 1972 with National Institutes of Health funds, is described with emphasis on its role in increasing minority representation in biomedical research. (LBH)

Pre-college intervention strategies work to increase the number of students who are prepared to succeed in college. These programs need to tap college-bound students and see they stay on track; identify junior and high school students interested in college; and increase number of students in math, science, and technology. (MLW)

As higher education turns from a seller's to a buyer's market, colleges are using marketing strategy as an aid for student recruitment. Unethical and ethical promotion and recruiting practices, recruiting abuses (selling of immigration papers, etc.), legal contractual responsibilities, ethical decay, and consumer rights of students are discussed.…

The image of business colleges held by many liberal arts faculty members is challenged by a former teacher in a business school. Issues discussed include academic standards, teaching quality, student recruitment, student financial aid, and support services. (LBH)

Based on a study of 52 high school seniors treated by a clinical professor of pediatrics and psychiatry, this report discusses developmental difficulties experienced by college-bound students as they anticipate acceptance or rejection by an institution. Considered are: the application form, interviews, waiting period, early decision, end of high…

A book written for administrators of international student programs in the United States is given a favorable review. The book, "Educating Students from Other Nations: American Colleges and Universities in International Education," by Hugh M. Jenkins and associates, provides state-of-the-art descriptions of what program administrators…

Against the background of recent concern for and proposals for the survival and improvement of higher education, it is suggested that each institution must find its own place in the system based on its history, traditions, strengths, weaknesses, creativity, financial viability, leadership, and collaboration. (MSE)