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| Higher Education | 2 |
| Publicity | 2 |
| Student Recruitment | 2 |
| Advertising | 1 |
| Business Education | 1 |
| College Admission | 1 |
| College Programs | 1 |
| Consumer Protection | 1 |
| Continuing Education | 1 |
| Court Litigation | 1 |
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| Change | 2 |
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| Journal Articles | 2 |
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Peer reviewedMackey, Maureen – Change, 1980
As higher education turns from a seller's to a buyer's market, colleges are using marketing strategy as an aid for student recruitment. Unethical and ethical promotion and recruiting practices, recruiting abuses (selling of immigration papers, etc.), legal contractual responsibilities, ethical decay, and consumer rights of students are discussed.…
Descriptors: Advertising, College Admission, Consumer Protection, Court Litigation
Peer reviewedGleazer, Edmund J. – Change, 1982
In a seven year period, Fisher Junior College has shown spectacular growth as a program in continuing education directed to veterans. The college offered an education that in two years prepared students for the job market and gave them the skills to seek employment successfully. (MLW)
Descriptors: Business Education, College Programs, Continuing Education, Enrollment Influences
