From an institutional perspective, the competition for the minds and the dollars of the public is best met with sharply focused missions. Major problems are identified: program quality, program costs, competitiveness, and changing markets of consumers seeking postsecondary educational services. (MLW)

Public v private competition for students and ways that institutions and policymakers should deal with it are discussed. Private institutions vulnerable to competition from the public sector, how private institutions can survive, the tuition gap, and planning policies of public higher education are described. (MLW)