The upturn in enrollments at community colleges is due to: new recruiting methods, expanded career programs, better coordination with other schools, flexibility, increased community services, services to the aging, special services to veterans, and manpower training. (Author/PG)

A large and growing part of American postsecondary education, proprietary schools, offer lessons for traditional institutions in attracting new students in a career-oriented market. Effective marketing is important since proprietary schools compete not only with each other, but also with public community colleges. Specific schools and agencies are…