Values and beliefs that govern educational practices are discussed, as is an alternative value perspective more consistent with the spirit of reform suggested by national reports. Reputational and resource views of excellence are described. Curriculum, teaching, grading, testing, and faculty personnel policies are discussed. (MLW)

The following five common myths about college education are examined: (1) that institutional reputation reflects educational quality; (2) that traditional teaching methods are proven effective; (3) that good teachers are good researchers; (4) that faculty influence students only in class; and (5) that student academic and nonacademic experiences…