Increased pressure to "position" the institution, create an image, and "structure" potential students' first impression of the college has caused admissions professionals to participate less in the institution's central mission. Competition among colleges has also overstimulated the higher education market and created confusing pricing schemes,…

The controversy over Black admissions at the University of North Carolina at Chapel Hill is described, which has called into question such areas as quotas, special admissions policies, minority recruiting, and the impact on Black universities of increased Black enrollment at White institutions. (LBH)

Pre-college intervention strategies work to increase the number of students who are prepared to succeed in college. These programs need to tap college-bound students and see they stay on track; identify junior and high school students interested in college; and increase number of students in math, science, and technology. (MLW)

As higher education turns from a seller's to a buyer's market, colleges are using marketing strategy as an aid for student recruitment. Unethical and ethical promotion and recruiting practices, recruiting abuses (selling of immigration papers, etc.), legal contractual responsibilities, ethical decay, and consumer rights of students are discussed.…

Based on a study of 52 high school seniors treated by a clinical professor of pediatrics and psychiatry, this report discusses developmental difficulties experienced by college-bound students as they anticipate acceptance or rejection by an institution. Considered are: the application form, interviews, waiting period, early decision, end of high…

A report examining the conditions facing Williams College in the 1980s is excerpted. The committee was to emphasize strategies to serve two major institutional goals: maintaining a large pool of well-qualified applicants, and maintaining a faculty that is talented, well compensated and professionally committed. (MLW)