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Peer reviewedMackey, Maureen – Change, 1980
As higher education turns from a seller's to a buyer's market, colleges are using marketing strategy as an aid for student recruitment. Unethical and ethical promotion and recruiting practices, recruiting abuses (selling of immigration papers, etc.), legal contractual responsibilities, ethical decay, and consumer rights of students are discussed.…
Descriptors: Advertising, College Admission, Consumer Protection, Court Litigation
