The economics of the growing sector of for-profit higher education institutions are examined, comparing the cost-price-subsidy structure of traditional institutions with these nontraditional institutions. Implications for the schools least able to withstand competition with for-profit institutions, generally private colleges and universities, and…

A large and growing part of American postsecondary education, proprietary schools, offer lessons for traditional institutions in attracting new students in a career-oriented market. Effective marketing is important since proprietary schools compete not only with each other, but also with public community colleges. Specific schools and agencies are…