ERIC - Search Results

Descriptor

Public Policy	2
Rhetorical Criticism	2
Advertising	1
Case Studies	1
Communication Research	1
Discourse Analysis	1
Government Employees	1
Higher Education	1
Organizational Communication	1
Organizational Effectiveness	1
Organizational Objectives	1
Policy Formation	1
Political Attitudes	1
Political Influences	1
Political Issues	1
Political Power	1
Presidents of the United…	1
Public Relations	1
More ▼

Source

Central States Speech Journal

Author

Heath, Robert L.	1
Renz, Mary Ann	1

Publication Type

Journal Articles	2
Reports - Research	2
Speeches/Meeting Papers	1

Education Level

Audience

Location

Laws, Policies, & Programs

Assessments and Surveys

What Works Clearinghouse Rating

Showing all 2 results Save | Export

The Rhetoric of Issue Advertising: A Rationale, a Case Study, a Critical Perspective--And More.

Peer reviewed

Heath, Robert L. – Central States Speech Journal, 1988

Supports the use of issue advertising. Argues that speech communication scholars can facilitate the responsible and effective use of issue ads. Reviews critics and proponents of issue advertising. Develops a rationale to guide the practice of issue advertising. Examines issue advertising in the current pro-nuclear campaign. (MS)

Descriptors: Advertising, Case Studies, Communication Research, Higher Education

The Cabinet Member as a Representative of the President: The Case of James Watt.

Peer reviewed

Renz, Mary Ann – Central States Speech Journal, 1987

Compares the environmental rhetoric of former U.S. Interior Secretary James Watt and U.S. President Ronald Reagan, explaining that Watt's political value outweighed his political liability. Notes that cabinet members extend a President's influence by reaching issue-specific audiences while maintaining philosophical consistency, and serve as…

Descriptors: Discourse Analysis, Government Employees, Policy Formation, Political Attitudes