Descriptor
| Attitude Change | 4 |
| Communication Research | 4 |
| Higher Education | 3 |
| Audience Response | 2 |
| College Students | 2 |
| Adults | 1 |
| Audiences | 1 |
| Behavior Change | 1 |
| Behavior Patterns | 1 |
| Cognitive Processes | 1 |
| Discourse Analysis | 1 |
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Source
| Central States Speech Journal | 4 |
Author
| Griffin, Charles J. G. | 1 |
| Kaid, Lynda Lee | 1 |
| Mann, Cynthia A. | 1 |
| O'Keefe, Daniel J. | 1 |
| Sanders, Keith R. | 1 |
| Shepherd, Gregory J. | 1 |
Publication Type
| Journal Articles | 4 |
| Reports - Research | 4 |
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Peer reviewedMann, Cynthia A.; And Others – Central States Speech Journal, 1989
Examines the performance of texts ("trigger scripting") as a method of modifying sexual attitudes and assertiveness in a dating context in order to prevent date rape or unwanted sexual aggression. Suggests that live performance alone and live performance plus discussion cam modify sexual attitudes and increase awareness of the issues.…
Descriptors: Attitude Change, Audience Response, Communication Research, Higher Education
Peer reviewedGriffin, Charles J. G. – Central States Speech Journal, 1989
Focuses on three widely publicized sermons given by the Reverend Jedidiah Morse to examine the role of the jeremiad (or political sermon) in shaping public attitudes toward political dissent during the Franco-American Crisis of 1798-1799. (MM)
Descriptors: Attitude Change, Audience Response, Communication Research, Discourse Analysis
Peer reviewedO'Keefe, Daniel J.; Shepherd, Gregory J. – Central States Speech Journal, 1982
Subjects (high and low in interpersonal construct differentiation) completed measures of religious attitudes/behaviors and attitudinal confidence. Findings indicate that the role of differentiation as a direct mediator of non-interpersonal attitude-behavior consistency is comparatively small. The influence of attitudinal confidence on…
Descriptors: Attitude Change, Behavior Patterns, Cognitive Processes, College Students
Peer reviewedSanders, Keith R.; Kaid, Lynda Lee – Central States Speech Journal, 1981
Argues that political speech-making can have significant impact. Surveyed audiences of four presidential candidates during the 1976 Illinois primary. Analyzed attitude/behavior changes and motivations for attendance. Noted that, while the strongest motivations were of a cognitive-orientation nature, reasons related to event excitement were…
Descriptors: Adults, Attitude Change, Audiences, Behavior Change
