Librarians' Image and Users' Attitudes to Reference Interviews.

Land, Mary

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Peer reviewed

ERIC Number: EJ367754

Record Type: Journal

Publication Date: 1988

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Librarians' Image and Users' Attitudes to Reference Interviews.

Land, Mary

Canadian Library Journal, v45 n1 p15-20 Feb 1988

This review of the literature discusses the image of librarians in popular culture, the importance of projecting a clear and positive image of reference librarians and their work to encourage users to seek reference help, and ways to improve users' understanding and image of librarians. (25 references) (Author/CLB)

Descriptors: Labeling (of Persons), Library Instruction, Library Role, Mass Media, Professional Recognition, Reference Services, Role Perception, Stereotypes, User Needs (Information)

Publication Type: Journal Articles; Information Analyses; Opinion Papers

Education Level: N/A

Audience: Administrators; Media Staff; Practitioners

Language: English

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