Marketing strategies for day camps include encouraging camp staff to get involved in organizations involving children, families, and communities; holding camp fairs; offering the use of camp facilities to outside groups; hosting sport leagues and local youth outings; planning community fairs; and otherwise involving the camp in the community. (LP)

Discusses advantages of camp fairs in establishing contact with new campers and their families. Suggests eight techniques to help camp directors successfully represent their camps. Lists 25 camping fairs held January-March 1987 with date, sponsor, location, and contact. (LFL)

Fairview YMCA Camps (New Jersey) simultaneously hosts three different camp programs. Sense of community is created by shared staff training, shared staff facilities, common areas, and social and project intermingling. Campers also make cross-program connections, influenced by staff behavior and shared facilities and activities. Shared marketing…