A challenge gift helps fundraisers reach goals by stimulating multiple aspects of a fundraising program. First, the message of a challenge grabs the attention of prospects and generally generates excitement beyond the case for support. It also commands the attention of the prospect managers in an organization, particularly when the challenge targets high-end prospects. It can give them another way to talk about the annual fund with their prospects. Challenges also offer lead donors a means to achieve a greater return on their investment. In this article, the author describes how to structure a challenge and get the word out to those who can help earn it. (Contains 1 figure.)