Communications and person-to-person relationship skills are as important for fundraisers as they ever were. However, today's fundraisers must also have finely honed technology skills, the ability to conduct data analysis, an understanding of social media, and experience relating to people from a variety of cultures. Competing for and attracting…

When it comes to raising money for college and university athletic programs, every professional knows how the game is played. Tickets drive the bus. In exchange for gifts, donors typically pay seat-licensing fees. This kind of "quid pro quo" giving--where generous contributions put one in position to buy good tickets--is a very common model," says…