This article begins with an anecdote that serves as one of several that advancement professionals shared recently when asked to recount their worst moments in fundraising. Examining best practices is a great way to improve a development program, but looking at worst practices can also be enlightening. This article shares some stories that have…

Most administrators in higher education get to leadership positions by traveling paths that do not have anything to do with philanthropy and development. Having worked their way up through the academy, institutional leaders do not always have a frame of reference for understanding the nuances of development. In this article, the author discusses…

Just two decades ago, the United States was the epicenter of wealth and philanthropy. U.S. fundraisers seemed justified in sticking close to home, since most of the prospects were in their own backyard. Now more than ever, fundraisers in the United States and other mature philanthropic marketplaces need to look beyond their own national and…

A cornerstone of intentional stewardship is measuring outcomes--essentially keeping track of the changing behavior of donors. Evaluating stewardship outcomes may require a considerable amount of work in determining cause-and-effect relationships between stewardship actions and donor behaviors, but a few tests can be revelatory. For instance, it…

In January 2009, every day brought another piece of discouraging economic news: Rising unemployment. New stock market lows. More layoffs. Retailer liquidations. Urgent company requests for government stimulus money. The recession has created a radical shift in traditional fundraising. The shift is due to a simple case of supply and demand. Faced…

There is growing acknowledgement in higher education, particularly among institutions experiencing a steady decline in giving by graduates, that alumni donors need to be cultivated while they are students. If a school wants to have a generous alumni body giving time and money once they graduate, they need to be aware of the importance of…

Bit by byte, a new day is dawning in educational advancement. Fading fast is the era dominated by viewbooks, alumni magazines, and campaign brochures. Technology is reshaping the way colleges and universities teach students, communicate with constituents, relate to alumni, and appeal to donors. The way constituents communicate with each other is…

A survey of online fundraising by the "Chronicle of Philanthropy" found that 192 nonprofit organizations raised $1.1 billion online in 2007 and $1.4 billion in 2008. Given this trend, to what extent are educational institutions using and succeeding with online fundraising? Council for Advancement and Support of Education (CASE) explored this…

Asking constituents to rally around a cause and make stretch gifts when they're already suffering unprecedented hits to their personal finances sounds more like a fool's errand than a best practice in fundraising. The economic crisis has added a tricky new aspect to operating in campaign mode, but savvy fundraisers haven't given up, scaled back,…

Annual giving is the number one indicator that someone will make a major or planned gift. Annual funds are the meat and potatoes of fundraising. But if the annual fund has recently taken a backseat to major and megagifts, the recession made a bad situation even worse. Today, most annual fund performance indicators have plummeted. Virtually all…

As president of Miami University of Ohio from 1996 until 2006, James C. Garland redefined the public institution as a "semi-private" university by implementing the same tuition for both in-state and out-of-state students. Students from Ohio with need received large scholarships--but those who could afford to pay more did so. The reform,…