Faced with large and continued cuts in state funding, U.S. public postsecondary institutions are looking for new ways to both communicate their needs and garner support. They are calling on longtime supporters, enlisting new allies, developing strategic alliances, and crafting new messages and campaigns--all to underscore the importance of higher…

The fundraising landscape has been blistered by stock-market meltdowns and a financial sector that has repeatedly erupted in flames. In turn, the environment for development has turned icy, cooled by frozen credit markets and chilly consumer confidence. It is ragged, unstable terrain. Fundraisers, the ground moving beneath them, are unsure of…