Marketing and Selling CD-ROM Products on the World-Wide Web.

Walker, Becki

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Peer reviewed

ERIC Number: EJ510322

Record Type: Journal

Publication Date: 1995

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-1049-0833

EISSN: N/A

Marketing and Selling CD-ROM Products on the World-Wide Web.

Walker, Becki

CD-ROM Professional, v8 n8 p70-71 Aug 1995

Describes three companies' approaches to marketing and selling CD-ROM products on the World Wide Web. Benefits include low overhead for Internet-based sales, allowance for creativity, and ability to let customers preview products online. Discusses advertising, information delivery, content, information services, and security. (AEF)

Descriptors: Advertising, Comparative Analysis, Computer Networks, Computer Security, Computer Software, Cost Effectiveness, Creativity, Information Services, Marketing, Merchandising, Optical Data Disks

Publication Type: Reports - Descriptive; Reports - Evaluative; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A