The effective use of volunteers, in particular parents and college faculty, is advocated. Adrian College's Parents Council involves parents in securing internships, contacting prospective students, giving feedback on issues as well as fund raising. A faculty-development officer partnership is suggested in which professors help attract grant funds.…

Those responsible for preparing proposals need to adopt principles of successful cultivation before beginning to write. Prewriting research and cultivation, source collectors and selectors, getting the foundation to invite an application, internal cultivation (knowledge of institution's goals, information sources, on-campus networks) and personal…

A Washington-based fund-seeker is seen as necessary for helping institutions get a share of the billions in federal funds spent yearly in education. Responsibilities of a Washington representative are discussed, including knowing an institution's strong areas, knowing the agencies with jurisdiction over those areas, and connecting the two. (MLW)

Few colleges and universities are putting enough emphasis on corporate support. Six actions aimed at raising money from corporations are identified: appoint a director for corporate relations, target corporations, cultivate corporations, make proposals, reward a corporation by informing it of project results, and recognize the corporation with…