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| Cultural Activities | 7 |
| Higher Education | 7 |
| Public Relations | 7 |
| Fund Raising | 4 |
| Alumni | 3 |
| College Role | 3 |
| Creativity | 3 |
| Planning | 3 |
| College Administration | 2 |
| Educational Objectives | 2 |
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| CASE Currents | 7 |
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| Alberger, Patricia | 1 |
| Barton, David W. | 1 |
| Goode, Mack | 1 |
| Nelson, Suzanne | 1 |
| Press, Aida K. | 1 |
| Rock, Terry L. | 1 |
| Winkler, H. Donald | 1 |
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| Journal Articles | 7 |
| Opinion Papers | 5 |
| Guides - Non-Classroom | 2 |
| Historical Materials | 1 |
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| Practitioners | 6 |
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Rock, Terry L. – CASE Currents, 1980
Personality in planning, promoting, and executing a special event may be as important as the event itself. Events should be planned that deserve media coverage, and then skills should be used to obtain coverage. (MSE)
Descriptors: Creativity, Cultural Activities, Higher Education, Humor
Press, Aida K. – CASE Currents, 1980
Anecdotes are told about the preparations for and celebration of Radcliffe College's centennial, a special event for alumni, students, relatives, and friends of the college. Stories recount near-disasters--meteorological, aquatic, logistical, and political. (MSE)
Descriptors: Alumni, Cultural Activities, Educational History, Higher Education
Nelson, Suzanne – CASE Currents, 1980
Preparations for the visit of Pope John Paul II to Catholic University are outlined, and advice is given for planning for similar large events: realistic goal-setting, surveying resources, offering information and assistance to reporters, designing a press kit ensemble, and advance planning for follow-up activities. (MSE)
Descriptors: Church Related Colleges, College Administration, Cultural Activities, Higher Education
Barton, David W. – CASE Currents, 1980
Institutions need coordinated events programs that support institutional goals and are closely related to them, whether the objective is fund raising, student recruitment, or improvement of the college image. Carefully selected and planned events create news, affect perceptions, influence attitudes, spark emotions, and affect people's decisions…
Descriptors: Affective Behavior, College Role, Cultural Activities, Educational Objectives
Winkler, H. Donald – CASE Currents, 1980
Ten elements are suggested for successful special alumni or fund-raising events: adequate planning time, centralized leadership, wise personnel selection, careful program structuring, attention to detail, special touches that add showmanship, provisions for eventualities, special treatment for special guests, media planning, and follow-up. (MSE)
Descriptors: College Role, Cultural Activities, Educational Objectives, Fund Raising
Goode, Mack – CASE Currents, 1980
The Philadelphia College of Art has planned cultural events in keeping with its educational mission and presenting the institution's best image. Among the guidelines followed: making each event distinctive, making the event valuable to participants and making all events complement one other. (MSE)
Descriptors: Alumni, College Role, Creativity, Cultural Activities
Alberger, Patricia – CASE Currents, 1980
A variety of colleges, large and small, public and private, have organized unique and interesting events for prospective students, current students, recent graduates, alumni, and friends of the institutions. A potpourri of these events is described, and some advice is given for planning them. (MSE)
Descriptors: Alumni, College Administration, Commencement Ceremonies, Creativity
