In addition to declining enrollments in the '80s, colleges and universities must reckon with decreased public funding, a lack of money for construction, and a possible loss of educational diversity. Public and private institutions must work "to promote better public policies." (Author/MLW)

A study of 100 foundations at public institutions in the U.S. is described. Chief development officers or foundation executive directors at each institution responded to a six-page questionnaire. The relationship of each foundation to its host college or university was studied. (MLW)

Basic literature sources about the field of institutional advancement are listed. The list is divided into seven categories: higher education in general, institutional relations, fund raising, alumni administration, government relations, publications, and executive management. (MLW)

The large-gift donor is one of a college's most important assets. For this reason, contacts with these donors should be regularly and systematically reviewed. Five main purposes or designated uses of gifts are categorized: faculty support, student aid, buildings, program support, and libraries. (MLW)

The more educational institutions need financial resources and public understanding, the more institutions need to develop courses in institutional advancement. Courses in institutional advancement are identified and names and addresses of contacts are provided. CASE Summer Institutes and Certificate Programs are briefly outlined. (MLW)

Results of a national public attitude survey on higher education are summarized and action is recommended based on those results. Topics include educational access, costs and student aid, the need for federal aid, support sources for private and public institutions, respondents' support of their alma maters, benefits of education, and curriculum.…