Some ideas from small institution winners in CASE's Recognition Program are described. Awards for alumni administration, fund raising, institutional relations, publications, and periodicals were presented. (MLW)

Examples of how a college or university-related foundation can help in fund-raising efforts are cited. Three types of foundations (college, facilities, and regional) are defined, and the structure and administration of a foundation are outlined. High priority, adequate staffing, and a commitment of resources insure foundation success. (MLW)

Building a big alumni gift club with a small staff by using volunteers and making special gifts a priority is described. Ways to identify donors, pick the contact, cultivate the donor, entertain, ask for the gift, and say thank you are offered. (MLW)

Personal solicitation is seen as the most effective way to produce a gift. Specific steps for solicitation are identified: preparation, approach, presentation, and close. Leadership and volunteer training needed for the annual fund drive are discussed. University of Georgia examples are included. (MLW)

Minicapital campaigns at the 25th and 50th reunions at Williams College are described. Leadership, organization, timing, budget, purpose, marketing, and a solid foundation of positive alumni attitudes toward supporting the college help to make a successful campaign. (MLW)

Ten institutions of higher education--large and small, public and private-- were surveyed about their resource-raising and revenue-producing enterprises. Examples include: bingo games, a mansion used for weddings, receptions, and corporate parties, and buying a television station. (MLW)

A study of college fund-raising effectiveness involved two stages: to determine the fund-raising potential for each of 200 sample institutions, and to compare fund-raising techniques and policies between overproductive and underproductive colleges. (MLW)

There is much hope that reduced public funds will be replaced by increased voluntary support from the private sector generally and by corporations in particular. Three provisions of the Economic Recovery Tax Act of 1981 expected to stimulate corporate contributions are identified and discussed. (MLW)

A corporate relations program at the University of Rochester that uses several follow-up techniques to help keep lines of communication open and encourage corporations to stay in close touch is described. Gift acknowledgments, reports to donors, corporation visits, informational mailings, and campus visits and special events are discussed. (MLW)

The annual phonathon held at Elmira College is described. Phonathon prospects are seen as coming from two categories: (1) alumni donors who have given $10 and up in the past and (2) all members of reunion classes, whether or not they have ever given. (MLW)

Those responsible for preparing proposals need to adopt principles of successful cultivation before beginning to write. Prewriting research and cultivation, source collectors and selectors, getting the foundation to invite an application, internal cultivation (knowledge of institution's goals, information sources, on-campus networks) and personal…

Some examples of successful gift clubs are described, including: Ohio State University's President's Club with over 4,400 members, Harvey Mudd College's back to school activities, Occidental College's direct mail system, Oakland University's target population the residents of Rochester, Minn., and the University of Iowa's use of volunteers. (MLW)

The Funding Associates plan at Dartmouth College, a special deferred giving project sponsored by the 55th reunion classes, is described. Components of the alumni giving program, setting policies, promoting the plan, and the program's success are discussed. (MLW)

Phonathons are seen as a highly personal, effective, and informative type of solicitation. Duke University's "Dialing for Duke" phonathon is described. Suggestions for phonathon success are: relentless recruitment of volunteers, upbeat atmosphere, a sense of competition, good training, staff supervision, and a realistic goal. (MLW)

Six institutions' successful annual fund drives are described. St. Stephen's School keeps its constituents informed of giving participation and fosters a competitive spirit by using agents for each alumni class and parent representatives for each school grade. Ohio University cultivates annual gifts through a gift club for local donors. (MLW)